Logo – Prudential – New Moon Graphics

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Logo – Prudentialclif@newmoongraphics.com2023-03-14T17:58:52-08:00

Project Description

Our core specialty has always been branding and logo design. If there is no existing logo, we interview you and discover who you are and create logo options, ultimately culminating in a distillation of your essence. When there is an existing logo, as with Prudential, we refine and update the concept to bring the logo up to date while retaining brand identity. The original Prudential logo was more watermarked and then went through a phase of iconic abstraction that was unsuccessful and we streamlined it to bring it into the present while honoring its history.

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Design

“New Moon Graphics has been, and continues to be, an incredible asset to my business. Clif and Amy are tremendously knowledgeable, flexible, and intuitive in terms of their client’s needs. Clif’s artistic abilities are second to none – he has an uncanny ability to translate my vision into a reality that far exceeds what I thought I wanted. Whether it’s designing and maintaining my website, creating collateral material, or designing graphics, he consistently provides the highest quality service and product I could hope for. Amy’s technical support and attention to detail helps keep me and my business on track. Both are patient, responsive and adapt easily to my changing needs. The New Moon Graphics team helps my business thrive and I highly value their partnership and collaboration. I cannot imagine my business without them as a trusted partner.”

Pamela Miller, Miller Consulting Group

Project Description

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