For many years we provided design services to Odyssey, a non-profit whose mission was to promote public transportation and the reduction of emissions. We had the pleasure of designing local maps (like the ones you pick up at the airport), the materials on public buses, and various walk-to-school initiatives. My favorite was Conductor Max, the Altamont train spokesperson. We had to make Max (an acronym for My Ace eXpress) friendly but not cartooney, a resource that people could interact with on their smartphones on a repeat basis. I think perhaps the ultimate underpinning for Max was the Monopoly whiskered character!?!