Logo – Prudential

Our core specialty has always been branding and logo design. If there is no existing logo, we interview you and discover who you are and create logo options, ultimately culminating in a distillation of your essence. When there is an existing logo, as with Prudential, we refine and update the concept to bring the logo up to date while retaining brand identity. The original Prudential logo was more watermarked and then went through a phase of iconic abstraction that was unsuccessful and we streamlined it to bring it into the present while honoring its history.