Magazines
New Moon has done the design and prepress for several local magazines: Builder Digest, Balanced Life, and California Sheriff are some of the most fun. In general, magazine layout uses all the design skills, in black and white and color, grouping ads, designing ads, adjusting color and photo collaging, and balancing everything for the hold-all space of the spread. Half of our team is creative and visual and the other half is detail oriented and methodical, two skills required to produce magazines rich in...
read moreBrochure Layout
We’ve designed hundreds of brochures and flyers, and probably the number one error customers make is trying to include so much information that the piece is filled to the gills. The mind needs to be able to glance at a page and pre-determine how much effort is required to parse the information. So we try to set areas apart so the reader can quickly glean “Oh, there is a headline, one paragraph and some bullets
read moreAccess Dental Advo
For Access Dental we designed brochures, cards, websites, letterheads, print ads, online ads, coupons, rate sheets, informational flyers, toothbrushes, pillow boxes, gift bags, promotional rugs.. really almost every form of visual representation. Pictured here is a simple newspaper insert, which is the least targeted population, and therefore the broadest form of marketing.
read moreLeopard Head
While its unlikely people are going to come to New Moon looking for stylized animal head design, I loved making this for an african print company, so I had to include it here.
read moreVintage Clothing
In this computer age where Illustrator and Photoshop make imagery so easy to work with, one of the challenges is to make items that are not perfect, that have a hand drawn or block printed look. I enjoyed this project and its result.
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Capay Valley Ranch
Designing product packaging requires an understanding of the target end user, and then balancing those needs with the aesthetic of the decision-makers of a company. There is always an intersection of those two needs and that’s where this label lies.See the products at their website, cvranches.com
read moreNutting Farm Maple Products
We branded an entire line of products, allowing them to have a cohesive look while differentiating each category according to usage. The client wanted a classic look without pandering to the standard cliches of Vermont covered bridge iconography. To meet this need we positioned the product like a fine cognac. www.nuttingfarm.com
read moreLogo – Prudential
Our core specialty has always been branding and logo design. If there is no existing logo, we interview you and discover who you are and create logo options, ultimately culminating in a distillation of your essence. When there is an existing logo, as with Prudential, we refine and update the concept to bring the logo up to date while retaining brand identity. The original Prudential logo was more watermarked and then went through a phase of iconic abstraction that was unsuccessful and we streamlined it to bring it into the present while honoring its...
read moreLogo – Refinement
Once a logo is “close”, the refinement period can consist of minor variations in background and placement to get to the final form.
read moreConductor Max
For many years we provided design services to Odyssey, a non-profit whose mission was to promote public transportation and the reduction of emissions. We had the pleasure of designing local maps (like the ones you pick up at the airport), the materials on public buses, and various walk-to-school initiatives. My favorite was Conductor Max, the Altamont train spokesperson. We had to make Max (an acronym for My Ace eXpress) friendly but not cartooney, a resource that people could interact with on their smartphones on a repeat basis. I think perhaps the ultimate underpinning for Max was the...
read moreDesign Balance
In balance terminology, there is a “trivial balance”, where things are geometrically aligned in an obvious configuration, and a “non-trivial balance” where the overall organic looseness achieves an ordered balance. In projects like laying the oranges and bubbles into Crystal Geyser label, non-trivial balance is the goal.
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